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Celio’s AI-Native thinkubator: ShopOS

Celio’s AI-Native thinkubator: ShopOS

Celio’s AI-Native thinkubator: ShopOS

ShopOS

ShopOS

ShopOS

Industry

Men’s Fashion Brand

Clients

Celio India | Celio Europe

Service

Cataloging, Marketing across pillars, AI-Powered Experiences

Cataloging, Marketing across pillars, AI-Powered Experiences

Introduction

Introduction

Celio is a leading men’s fashion brand in India, celebrated for its stylish and trendy clothing that empowers modern men to express their best selves.

With a robust online presence and a rapidly expanding customer base, Celio faced the dynamic challenge of staying ahead in the fast-evolving world of fashion marketing. They sought innovative ways to produce high-quality visuals at speed, ensure a cohesive brand identity across platforms, and connect with customers through personalized content.

Enter ShopOS. Armed with a powerful suite of AI-driven marketing tools, ShopOS partnered with Celio to streamline their marketing processes, optimize costs, and elevate sales.

Celio is a leading men’s fashion brand in India, celebrated for its stylish and trendy clothing that empowers modern men to express their best selves.

With a robust online presence and a rapidly expanding customer base, Celio faced the dynamic challenge of staying ahead in the fast-evolving world of fashion marketing. They sought innovative ways to produce high-quality visuals at speed, ensure a cohesive brand identity across platforms, and connect with customers through personalized content.

Enter ShopOS. Armed with a powerful suite of AI-driven marketing tools, ShopOS partnered with Celio to streamline their marketing processes, optimize costs, and elevate sales.

ShopOs AI generated fashion model
ShopOs AI generated fashion model

The Problem

The Problem

Weeks of

delay

Weeks of delay

💰

💰

High Cost

per Output

High Cost per Output

Slow feedback

loops

Slow feedback loops

🔗

🔗

Fragmented

vendors

Fragmented vendors

Being a French based brand, Celio’s entire goal was on how to represent itself as an Indian Brand with French Roots. This needed such an identity where all its visual representation needed to revolve around its heritage.

To maintain this identity, especially in cataloging and marketing to position themselves through French models, tone and aesthetics; posed a major bottleneck. Expensive shoots, multiple post production vendors, weeks of delay and a logistical nightmare.

Being a French based brand, Celio’s entire goal was on how to represent itself as an Indian Brand with French Roots. This needed such an identity where all its visual representation needed to revolve around its heritage.

To maintain this identity, especially in cataloging and marketing to position themselves through French models, tone and aesthetics; posed a major bottleneck. Expensive shoots, multiple post production vendors, weeks of delay and a logistical nightmare.

ShopOs AI generated product image
ShopOs AI generated product image

The Solution

The Solution

ShopOS deployed an array of AI-powered solutions tailored to Celio’s needs. Channel Specific Agents, Campaign specific execution and an infinite amount of possibilities.

ShopOS deployed an array of AI-powered solutions tailored to Celio’s needs. Channel Specific Agents, Campaign specific execution and an infinite amount of possibilities.

Here’s how they turned challenges into opportunities

Here’s how they turned challenges into opportunities

Here’s how they turned challenges into opportunities

E-Commerce Catalog Imagery

E-Commerce Catalog Imagery

What We Did

What We Did

ShopOS leveraged AI to automate product photo creation, standardizing lighting, angles, and backgrounds.

ShopOS leveraged AI to automate product photo creation, standardizing lighting, angles, and backgrounds.

Why It Worked

Why It Worked

This slashed production time while delivering a sleek, professional online store experience.

This slashed production time while delivering a sleek, professional online store experience.

E-Commerce Catalog Imagery

Product image
Product image
ShopOs AI generated fashion model
ShopOs AI generated fashion model
ShopOs AI generated fashion model
ShopOs AI generated fashion model
ShopOs AI generated fashion model
ShopOs AI generated fashion model

Marketplace PDP Imagery

Marketplace PDP Imagery

What We Did

What We Did

ShopOS crafted lifestyle visuals that placed Celio’s products in relatable, real-world settings, customized to customer demographics.

ShopOS crafted lifestyle visuals that placed Celio’s products in relatable, real-world settings, customized to customer demographics.

Why It Worked

Why It Worked

Engagement and conversions soared on marketplaces like Amazon and Flipkart.

Engagement and conversions soared on marketplaces like Amazon and Flipkart.

ShopOs AI generated fashion model
ShopOs AI generated fashion model
ShopOs AI generated fashion model
ShopOs AI generated fashion model
ShopOs AI generated fashion model
ShopOs AI generated fashion model
ShopOs AI generated fashion model
ShopOs AI generated fashion model
ShopOs AI generated fashion model

Social Media Visuals

Social Media Visuals

What We Did

What We Did

ShopOS designed platform-specific posts with optimized dimensions and on-trend aesthetics.

ShopOS designed platform-specific posts with optimized dimensions and on-trend aesthetics.

Why It Worked

Why It Worked

Celio’s social media presence gained strength with consistent, attention-grabbing content.

Celio’s social media presence gained strength with consistent, attention-grabbing content.

ShopOs AI generated product image
ShopOs AI generated product image
ShopOs AI generated product image

AI-Powered Personalized Campaigns

AI-Powered Personalized Campaigns

AI-Powered Personalized Campaigns

What We Did

What We Did

A personalised festive greeting experience where users could upload a picture of themselves and generate an AI version of themselves to send to loved ones.

A personalised festive greeting experience where users could upload a picture of themselves and generate an AI version of themselves to send to loved ones.

Why It Worked

Why It Worked

An emotional bond between Celio customers and the brand providing an exclusive experience to Celio only customers

An emotional bond between Celio customers and the brand providing an exclusive experience to Celio only customers

ShopOs AI generated product image
ShopOs AI generated product image
ShopOs AI generated product image
ShopOs AI generated product image
ShopOs AI generated product image
ShopOs AI generated product image
ShopOs AI generated product image
ShopOs AI generated product image
ShopOs AI generated product image

3D CGI Videos

3D CGI Videos

What We Did

What We Did

ShopOS produced 3D product animations for interactive online showcases.

ShopOS produced 3D product animations for interactive online showcases.

Why It Worked

Why It Worked

Immersive ads coming at a fraction of the traditional CGI costs.

Immersive ads coming at a fraction of the traditional CGI costs.

Anamorphic Videos

Anamorphic Videos

What We Did

What We Did

ShopOS created striking anamorphic videos for bold, unique brand storytelling.

ShopOS created striking anamorphic videos for bold, unique brand storytelling.

Why It Worked

Why It Worked

Celio stood out with cutting-edge, anamorphic CGIs to pull in foot fall.

Celio stood out with cutting-edge, anamorphic CGIs to pull in foot fall.

Ad Banners and Posters

Ad Banners and Posters

What We Did

What We Did

ShopOS delivered branded banners and posters for digital and physical campaigns.

ShopOS delivered branded banners and posters for digital and physical campaigns.

Why It Worked

Why It Worked

Consistency was achieved, and production timelines shrank.

Consistency was achieved, and production timelines shrank.

ShopOs AI generated product image
ShopOs AI generated product image

How This Was Done

How This Was Done

ShopOs AI generated product image
ShopOs AI generated product image

The Results

The Results

Shop OS’s AI solutions made a significant difference for Celio. The results were both measurable and impactful.

Shop OS’s AI solutions made a significant difference for Celio. The results were both measurable and impactful.

📊 Efficiency Gains

AI-powered tools reduced content creation time, enabling faster updates across online and offline platforms.

💰 Cost Savings

Enhanced visuals and targeted campaigns, including AI-generated videos and influencer content, drove higher customer interaction.

📈 Engagement Boost

Automation lowered production costs, allowing Landmark Group to optimize its marketing budget.

🚀 Sales Growth

Quick, high-quality content production helped Landmark Group stay ahead in the fast-evolving retail landscape.

📝 Testimonial

Working with the ShopOS team was a game-changer for our business. Their AI solutions helped us streamline our operations and improve efficiency across the board. Highly recommended!

Working with the ShopOS team was a game-changer for our business. Their AI solutions helped us streamline our operations and improve efficiency across the board. Highly recommended!

Working with the ShopOS team was a game-changer for our business. Their AI solutions helped us streamline our operations and improve efficiency across the board. Highly recommended!

Satyen Momaya
Satyen Momaya

Satyen Momaya, CEO

Satyen Momaya, CEO

Conclusion

Conclusion

Conclusion

Through their collaboration with ShopOS, Celio transformed their marketing approach and achieved standout results. AI-powered tools enabled them to streamline content creation, uphold a unified brand image, and captivate customers with tailored campaigns. As Celio continues to innovate and expand in the competitive fashion retail landscape, their future shines bright.

Through their collaboration with ShopOS, Celio transformed their marketing approach and achieved standout results. AI-powered tools enabled them to streamline content creation, uphold a unified brand image, and captivate customers with tailored campaigns. As Celio continues to innovate and expand in the competitive fashion retail landscape, their future shines bright.

Through their collaboration with ShopOS, Celio transformed their marketing approach and achieved standout results. AI-powered tools enabled them to streamline content creation, uphold a unified brand image, and captivate customers with tailored campaigns. As Celio continues to innovate and expand in the competitive fashion retail landscape, their future shines bright.