Who Crafeed is
Crafeed is a performance marketing studio that has handled 30M+ in ad spend at a 5.2 average ROAS — across social, search, marketplaces and SEO, for brands from e-commerce to BFSI.
Crafeed is a proactive bunch of people who are crazy about digital marketing, with hands-on experience across a string of verticals — from e-commerce to cracking BFSI.
They call themselves a group of creative misfits who love thinking outside the box: tinkering, experimenting, dreaming and, most importantly, working with people chasing ROI. With deep experience, proprietary data and tools, the studio grows its partners with a tech- and data-led approach.
Crafeed in numbers
Four channels, one studio
Three non-negotiables
01
Planning helps you conquer heights unreached. Crafeed’s paid marketing experts decide the best omni-channel strategy for each brand’s campaign.
02
A month-on-month improvement in CTR, through creative conceptualisation and testing.
03
Crafeed has scaled its clients’ campaigns by an average of 35x.
Five launches, in numbers
Five brands, five briefs — and the strategy behind each result.
Cosmix
7X
Scale-up
43%
Reduction in CPA
A two-phased targeting strategy to drive sales
Perfora
37%
Increase in ROAS
14%
Reduction in CAC
Past toothbrush buyers, first
Sleepy Owl
23%
Increase in order volume
41%
Increase in average order value
Improving ROAS by pushing bundles
Dekor Company
2X
Scale-up
26%
Increase in order volume
A category of its own
Juicy Chemistry
3X
Scale-up
37%
Reduction in CPA
Keywords, then focus bidding
Brands on the national stage
Three of the brands Crafeed grows — VS Mani & Co, Perfora and The Healthy Binge — took their pitch to Shark Tank India, and their founders thanked the Crafeed team for building the journey with them.
On the show
What clients say
“Thank you Raghav, Imran and the entire team of Crafeed that works on helping us build Perfora. I have not met a team that hustles as hard as you guys and it’s been an amazing journey building & scaling this brand with you guys. You are in the truest sense a part of this journey as much as any of us.”
Drishti Singhal
Building Perfora — Everyday Oral Care
“Crafeed team is genuine and gave us the vibe of positivity and fresh energy… We didn’t even feel the need to consider any other providers and moved all our accounts to Crafeed. This was the best decision we have made. Our account is handled with professionalism, expertise and a team of experts who are proactive… being a constant source of support as a partner.”
Sinal Shah
Co-founder, Petsy
“We’ve learned and grown with the team. Crafeed takes complete accountability and is ever ready to help us out, even beyond work hours sometimes… Working with them has been a delight.”
Vibha Harish
Founder & CEO, Cosmix · Forbes 30 Under 30 Asia
From brief to live
01
Before the collaboration starts, clarity on the requirements and the vision of the brand.
02
Only when the account’s misses are known can they be improved on. The analytics team audits the account in detail to find the parameters to improve.
03
A discussion of the audit’s findings, and expectations set on the parameters that can improve.
04
The account and creative strategy, built on the audit’s findings.
05
Completing the account and pixel checklist — the prerequisite to going live.
06
Campaigns go live, and are optimised until they outperform.
Certified across the stack
Crafeed is a certified partner across the platforms its brands sell and advertise on — Shopify, Meta, HubSpot, Flipkart Ads and Amazon Ads — with Meta certification in media buying.
