Celio’s AI-native thinkubator: ShopOS
Introduction
Celio, and why they came to ShopOS
- Industry
- Men's Fashion Brand
- Clients
- Celio India | Celio Europe
- Service
- Catalogue, marketing across pillars, AI-powered experiences
Celio is a leading men's fashion brand in India, celebrated for stylish and trend-forward clothing that helps modern men express themselves with confidence.
With a strong online presence and rapidly expanding customer base, Celio needed to move faster across cataloging and campaign execution while maintaining a cohesive brand identity.
ShopOS partnered with Celio to streamline production, reduce turnaround time, optimise cost, and scale high-performing content across channels.
The problem
Weeks of delay, high cost per output
- Weeks of delay
- High cost per output
- Slow feedback loops
- Fragmented vendors
As a French-origin brand operating in India, Celio needed visuals that represented both global heritage and local relevance.
Traditional shoots with multiple vendors created delays, high costs, and operational complexity that slowed campaign delivery.
The solution
One AI-native production pipeline
ShopOS set up AI production around Celio's goals, running channel by channel with continuous creative experimentation.
The work
Where ShopOS replaced the shoot
Here’s how they turned challenges into opportunities
E-commerce Catalog Imagery
What We Did?
ShopOS automated product photo creation while standardising lighting, framing, and output consistency.
Why It Worked?
This reduced production time and delivered cleaner, conversion-ready storefront visuals.
Marketplace PDP Imagery
What We Did?
ShopOS generated lifestyle-focused visuals mapped to marketplace behavior and local customer context.
Why It Worked?
Stronger engagement and improved conversion on channels like Amazon and Flipkart.
Social Media Visuals
What We Did?
ShopOS produced social creatives cut for each channel, with composition and messaging to match.
Why It Worked?
Celio gained stronger feed consistency and better top-of-funnel attention.
AI-powered personalised campaigns
What We Did?
ShopOS made personalised festive greeting campaigns where shoppers could generate their own AI experiences.
Why It Worked?
It built emotional affinity through exclusive and memorable interactions for Celio audiences.
3D CGI Videos
What We Did?
ShopOS produced 3D product animations for interactive online showcases and ad creative tests.
Why It Worked?
Immersive visuals were delivered at a fraction of traditional CGI production cost.
Anamorphic Videos
What We Did?
ShopOS created striking anamorphic videos for bold, unique brand storytelling.
Why It Worked?
Celio stood out with cutting-edge, anamorphic CGIs to pull in footfall.
Ad Banners and Posters
What We Did?
ShopOS delivered branded banners and posters for digital and physical campaigns.
Why It Worked?
Consistency was achieved, and production timelines shrank.
How it was done
From a single input to finished output
The result
Faster, cheaper, and on-brand at scale
ShopOS’s work made a measurable impact for Celio, helping teams move faster while improving output quality.
Efficiency Gains
AI production cut content creation time, enabling faster updates online and in store.
Cost Savings
Improved visual quality and targeted campaigns lowered production dependency and spend.
Engagement Boost
Sharper, channel-fit creatives improved campaign engagement and audience response.
Sales Growth
Consistent, high-quality content helped Celio scale campaign performance and conversion outcomes.
“
Working with the ShopOS team was a game-changer for our business. Their AI solutions helped us streamline operations and improve efficiency across the board.
Satyen Momaya, CEO
Celio
In closing
What the partnership unlocked
Through collaboration with ShopOS, Celio transformed marketing execution with faster production cycles, stronger brand consistency, and campaign outputs designed for measurable growth.
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