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Welcome to AI Visibility Agent

What AI Visibility does, why it matters, and how to get started.

Updated July 19, 2026

AI visibility, also called GEO (Generative Engine Optimization). It tracks how your brand shows up when people ask AI platforms like ChatGPT, Gemini, and Perplexity for recommendations in your category, and tells you specifically what to fix.

What AI Visibility Agent does

  • Runs your brand's prompts (questions real buyers would ask an AI) across AI platforms
  • Tracks whether you're mentioned, where you rank against competitors, and how positively you're described
  • Identifies which sources (articles, review sites, retailer pages) AI models are actually pulling from, so you know what to influence
  • Turns that into specific actions: which publications to pursue, which content gaps to fill, and also writes and publishes content for your brand

What AI Visibility Agent needs from you

  • A completed Brand Memory, especially your positioning and named competitors, so it tracks the right comparison set
  • A short list of real questions/topics your buyers would ask an AI about your category, to seed your first tracking set

People increasingly ask AI tools for recommendations instead of searching with keywords. "What's the best [category] for [use case]" is a conversation, not a search query, and it gets answered differently every time depending on what the AI model has read. AI Visibility is built to track that, not traditional search rankings.

What "good" looks like

A good first session ends with your first audit run and at least one concrete idea of a source or content gap to go address, not just a score.

Next step

Head to the Quickstart to run your first GEO audit.

NextQuickstart: Run your first GEO audit