Welcome to Performance Marketing Agent

Performance Marketing Agent is the ShopOS agent that manages ad performance across channels. In the product itself, you'll see this agent named Gavin; this help center refers to it by function, Performance Marketing, everywhere else.

What it actually covers

This agent is bigger than "launch and manage campaigns." It has four real areas:

1. Dashboards, per channel: Meta Ads, Google Ads, and Shopify, each showing a Top Ads leaderboard and full campaign/ad set/ad level tables.
2. Catalog, for Advantage+ style catalog ads: a dedicated Catalog Dashboard, product-level views, out-of-stock rules (SKU Configuration), a branded ad template library, and catalog feed management.
3. Monitoring, scheduled automated checks that run against your connected ad accounts on a cadence you choose.
4. Reports, the actual documents those monitoring checks produce, downloadable and filterable.

What it needs from you

• At least one connected ad account (Meta and/or Google)
• A connected Shopify store, so catalog ads and revenue attribution have real data
• A completed Brand Memory, so anything it generates or recommends sounds like your brand

A conversational option, scoped to a selection

Select one or more campaigns in any table and a contextual bar appears showing the aggregate spend and average ROAS for just that selection, with an Ask Gavin button to ask about exactly those campaign performance.

Next step

Head to the Quickstart to review your first dashboard.