Get inspired by Performance Marketing's suggestions
Where Performance Marketing surfaces suggestions and how to act on them.
Updated July 19, 2026
Performance Marketing's suggestions show up in two confirmed places: inside generated Reports, and through Ask Gavin on a selection. This is a map of both, not an explanation of every possible suggestion.
Top 3 actions today (inside Fatigue Detection reports)
A Fatigue Detection report includes a ranked, numbered list of specific actions for that day, for example: pause a specific catalog whose ROAS has dropped below a threshold, brief new creative for a variant that's aging, or introduce a new creative format to break a static-hook plateau on a specific retargeting audience. These are concrete and dated, not generic advice.
Findings and anomalies (inside Daily Audit reports)
A Daily Audit report flags specific anomalies against your account's own baseline, for example a CTR drop that crosses a defined statistical threshold below its 7-day mean, or a pixel that's gone quiet for months. Each finding states the specific metric, the deviation, and what to check.
Ask Gavin on a selection
Select one or more campaigns in any dashboard table to get a summary bar (aggregate spend, average ROAS) with an Ask Gavin button. This scopes your question to exactly the selected rows, not your whole account, useful for "why is this specific pair of campaigns underperforming" rather than a general account question.
Acting on a suggestion
- Open the report or dashboard selection containing the suggestion.
- Read the specific reasoning (the anomaly, the threshold crossed, or the fatigue score).
- Take the action directly where relevant (pause, brief new creative) or use Ask Gavin to dig in further before acting.