Performance Marketing use cases

A few real jobs Performance Marketing covers, beyond just watching a single dashboard.

Sorting your catalog into scale, drain, and inactive

The SKU Quadrant monitoring routine groups every SKU into Scale, Untapped, Drain, or Inactive based on revenue and ad efficiency, so scaling and pausing decisions are based on a standing classification, not a fresh manual review each time.

Catching creative fatigue before ROAS drops

Fatigue Detection tracks frequency, CTR trend, hook rate, and hold rate per ad set, and flags which creatives are wearing out and which to refresh next, ahead of a visible performance drop.

Keeping your catalog feed sellable

Catalog Health checks the Meta catalog feed for required fields, product detail completeness, feed errors, and disapprovals, and flags exactly which products and feed issues need fixing.

Controlling what advertises when stock runs low

SKU Configuration lets you define, precisely, when a product should stop being advertised due to stock, down to a per-category core-size threshold, with an impact preview before you commit to a rule.

Applying a consistent branded look across catalog ads

Ad Templates lets you apply a saved, on-brand overlay (pricing, badges, ratings) across product images without re-designing each ad individually.

Separating catalog performance from account-wide performance

The Catalog Dashboard reports catalog-specific metrics (Catalog Ad Spend, Catalog Revenue, Blended ROAS, Wasted Ad Spend) distinctly from your Shopify-wide Website Revenue, so you can tell catalog-ad performance apart from total store performance.

Asking about a specific set of campaigns

Select any group of campaigns in a dashboard table and use Ask Gavin on just that selection, useful when you want an answer scoped to "these three campaigns" rather than the whole account.