Understanding the performance dashboard

Performance Marketing reports through several distinct views, not one dashboard. This covers all of them.

Channel dashboards

Each connected channel gets its own dashboard under Dashboards: Meta Ads, Google Ads, Shopify. Pick your ad account and date range at the top of any of them.

The Catalog Dashboard

Under Catalog > Dashboard, this reports on Advantage+ style, per-product catalog ad performance specifically, separate from your general channel dashboards:

• Catalog Ad Spend
• Catalog Revenue
• Blended ROAS
• Wasted Ad Spend
• Total Ad Spend (Meta only)
• Total Purchase
• Website Revenue (Shopify, store-wide, not limited to catalog ads)

Website Revenue is store-wide Shopify revenue, not catalog-ad-attributed revenue. Don't read it as "revenue from catalog ads"; it's the whole store's number, shown alongside catalog metrics for context.

Large catalogs can take up to a minute to load the first time; this is expected, not a stall.

Reading Top Ads

Every channel dashboard leads with Top Ads, your best performers, sortable by ROAS, Spend, or CPA. Each card shows status (Active/Paused), ROAS, Spend, CPA, CTR, and Orders.

Reading the campaign/ad set/ad table

Below Top Ads, switch between Campaign, Ad Set, and Ad level views. Columns: Spend, Impressions, Clicks, CPM, CTR, CPC, CVR, ATC, Purchases, Revenue. Select rows to get an aggregate summary (total spend, average ROAS for the selection) and an Ask Gavin button scoped to exactly what you selected.